It Starts With You.
It Stays With Him

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About the Campaign

It starts with you. It stays with him. is an online-based, social media campaign developed by the White Ribbon Campaign and Le Centre ontarien de prévention des agressions to inspire men to promote healthy equal relationships with the boys in their lives.

Did you know?

Violence against women continues to be a serious problem in our society:

  • Every minute of every day, a Canadian woman or child is being sexually assaulted. 
  • Half of Canadian women have experienced at least one incident of physical or sexual violence since the age of 16.
  • A minimum of 1 million Canadian children have witnessed violence against their mothers by their father or father figures.
  • 29% of female students have been the victims of unwanted sexual contact at their school over the past two years and 18% have experienced sexual assault. 
  • In Canada, in 1998, 82.6% of victims in reported cases of sexual assault were women; 98% of the accused were men.  
  • In 70% of sexual assault incidents, the victim knew the accused; 62 per cent were under the age of 18.
  • Globally, violence is a major cause of death and disability for women aged 15 to 44 years. 

Canadian men want to be part of the solution:

  • Increasing numbers of men feel greater ownership over the issue of men’s violence against women.
  • In Canada, 66% of men feel that men are not doing enough to address the problem of violence against women. 
  • 75% of Canadian men feel that it is important that men speak out about violence against women. 
  • In the US, one in five men does not support efforts to end violence against women because they are not asked to get involved. 
  • 13% of men feel that the reason for their lack of involvement is because they are perceived as part of the problem rather than part of the solution.
  • Men’s participation as fathers and mentors can be positive for the lives of women, men and children. 
  • Father’s absence, or the use of violence by fathers, can have an ongoing, inter-generational impact on children.
  • Having witnessed or experienced violence in the home is associated with using violence against an intimate partner. 
  • When men and women share equally the responsibilities of childcare and breadwinning, women’s basic rights within the family and the community will increase.

The time for change is now:

  • Increasing men’s involvement in child development is an important component of achieving gender equality.
  • Expanding the role of men’s caring for children creates a broader vision of the human capacity of men in family life and society in general. 
  • Caring for children and being engaged in the lives of young people increases men’s capacity to express emotions and experience empathy.  
  • Increased father involvement, together with lower levels of family violence, helps children grow up in an emotionally and physically safe environment.  
  • Involved, nurturing fatherhood reduces the likelihood that boys will later use violence against female partners.
  • Positive father involvement increases the chance that sons will be more gender-equitable, and more nurturing as fathers, and daughters will have more flexible views about gender.  
  • Young men who believe in gender equality are generally able to identify a father or male figure in their lives who modeled or demonstrated more gender-equitable roles.
  • Boys and girls are ready for positive change.

There are many things you can do to effect change:

  • For every girl who is tired of acting weak when she is strong, there is a boy tired of appearing strong when he feels vulnerable.
  • For every boy who is burdened with the constant expectation of knowing everything, there is a girl tired of people not trusting her intelligence.
  • For every girl who is tired of being called over-sensitive, there is a boy who fears to be gentle, to weep.
  • For every boy for whom competition is the only way to prove his masculinity, there is a girl who is called unfeminine when she competes.
  • For every girl who throws out her E-Z Bake Oven, there is a boy who wishes to find one.
  • For every boy struggling not to let advertising dictate his desires, there is a girl facing the ad industry’s attacks on her self-esteem.
  • For every girl who takes a step toward her liberation, there is a boy who finds the way to freedom a little easier.

Fathers | Family Members | Educators | Coaches & Leaders

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