It Starts With You.
It Stays With Him

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About the Campaign

It starts with you. It stays with him. is an online-based, social media campaign developed by the White Ribbon Campaign and Le Centre ontarien de prévention des agressions to inspire men to promote healthy equal relationships with the boys in their lives.

Lexicon

Ally: An individual or organization that has similar values as yours, who will work alongside you to promote gender equality.

Assault/Violence: The intentional use of force or coercion towards women which may be physical, emotional, sexual, spiritual or economic in nature.  It may be committed through actions, threats, or words.

Empathy: Identification with and understanding of another person’s situation, feelings, and motives.

Healthy and Equal Relationships: Relationships based on respect, trust, equal decision-making, safety, equal share of responsibilities, consent, open communication, etc. 

Homophobia: Prejudice demonstrated by personal attitudes, expressions, and behaviours of defamation, avoidance, discrimination, and/or physical violence or threats against lesbian, gay, bisexual, trans people and their allies.

Learning Moment:  An opportunity to engage a young person in meaningful dialogue, or an inspiring story or lesson about healthy equal relationships. 

Objectify: To promote women in ways that are degrading.  When certain sexual or physical characteristics are separated from women as whole individuals.

Role Model: An involved, caring, concerned individual, who demonstrates real commitment for equality between men and women, who others look up to.

Staying Silent: Not speaking up, not challenging, or choosing to condone acts of violence against women or sexist & homophobic language 

Sexism/Sexist: Language, actions, messages, beliefs, and attitudes that promote women as inferiors or less deserving of rights.

Values: Beliefs of a person or social group in which they have an emotional investment.

Fathers | Family Members | Educators | Coaches & Leaders

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